Company Arco Logo

Company Arco

Marketplace Growth Specialists

Redefining Growth Through Research

We've spent years developing methodologies that most consultancies won't touch. While others chase trends, we dig into behavioral patterns that actually predict marketplace success. Our approach isn't for everyone—it requires patience and precision.

Our Three-Pillar Framework

Built from analyzing over 2,400 marketplace failures and 340 breakthrough successes since 2019

01

Behavioral Archaeology

We study the digital footprints left by your target users across 15+ platforms before they even know they need your product. Most companies look at demographics—we decode intent patterns.

02

Friction Mapping

Every marketplace has 47 potential friction points. We've catalogued them all. Our mapping process identifies which ones actually matter for your specific audience and market conditions.

03

Momentum Sequencing

Growth isn't random. There's a predictable sequence of user behaviors that creates marketplace momentum. We've documented these patterns and know exactly when to trigger each phase.

Why Our Methods Work Differently

Traditional growth hacking focuses on acquisition metrics. We learned something crucial in 2023: the marketplaces that survived the economic downturn weren't the ones with the highest user acquisition rates. They were the ones with the deepest understanding of user retention psychology. That insight changed everything about how we approach growth strategy.

What Sets Us Apart in 2025

While the industry pivoted to AI-driven everything, we doubled down on understanding human decision-making patterns. Turns out, that was the right bet.

  • We maintain a database of marketplace user behaviors spanning 6 years—patterns that most companies never think to track
  • Our team includes former behavioral economists who understand why users make irrational marketplace decisions
  • We've identified 12 psychological triggers that work consistently across different marketplace categories and demographics
  • Our clients typically see sustainable growth within 8-12 months—not the unrealistic 30-day promises you hear elsewhere
Research Team
Led by Dr. Kassandra Whitfield and Marcus Chen, combining 20+ years of marketplace psychology research